LAP – Laboratory of Art Psychology is a laboratory for interdisciplinary research. It is an incubator of experimental sets and methods, linking the arts, the social sciences and the humanities. Our objective is to develop new forms of experimentation in the artistic field, art publishing, graphic design, photography and interactive education. LAP collaborates with international universities, fine arts academies, public and private museums, galleries and collections, foundations, research centers and laboratories. The Laboratory merges avant-garde theories and technologies with the visual arts. LAP’s experiments enable the viewer to experience the work of art.
George Henry Keen
LAP - Identity.
LAP’s logo, its visual identity, is inspired by the work of psychologist Fred Attneave; work based on non-sense random shapes. Constantly changing and unpredictable, LAP’s logo takes the viewer on a never-ending cognitive trip.